Moral suasion is a policy aimed at encouraging people to protect the environment by appealing to their sense of moral and civic duty. One prominent example is the Smokey the Bear campaign, which featured a bear character urging people not to harm the wildlife and the forest. This campaign is successful because it resonates with people’s emotion and makes them feel responsible for protecting the nature. Similarly, the recycling campaign encourage the neighborhood to reduce waste by providing containers for used glass and newspapers. As neighbors began to recycle, others feels compelled to join, creating a community norm. These campaign demonstrate that when people feel a moral obligation, they are likely to change their behavior for the better. Overall, although moral suasion can’t solve all the environmental problems, it can lead to significant positive impact among the society.